Holiday

Columbia Sportswear

INTERACTIVE DESIGN LEAD

LAYOUT | DIGITAL PHASING | E-COMMERCE

Was responsible for the creative look and feel of the holiday season across the site and email, from Gift Guide to Cyber Monday and everything in between. Our brand team came up with the fun woven ribbon treatment. I thought up to incorporate the woven tagline typographic treatment into it which was used throughout all the phases on the site and even into some in-store displays.

Among the many phases of the holiday, I created landing pages, homepage heroes, navigation banners, grid banners, category banners, category landing page heroes, etc. If a “doorbuster” sold out on Black Friday I was the one to update it.