Gear Up Sale

Columbia Sportswear

ART DIRECTION & DESIGN LEAD

CONTENT CREATION | DIGITAL PHASING | E-COMMERCE

Responsible for the creative look and feel of the campaign across site and email.

Worked with Polara Studio to create the laydown product stop motion photography. Was in charge of the photo direction and helped direct the studio shoot.

The result was a refreshingly sophisticated and clean brand promotion. This sale performed historically well and generated seven straight days of increases in demand for the first time ever.