Outerwear
& Jacket Guide

This project centered on building and designing an informative landing page that functioned as a guided jacket-finder experience — without relying on custom code. The goal was to strike a balance between education and conversion: helping customers understand Columbia's jacket offerings well enough to confidently choose the right option for their needs.

I led the build and layout from the ground up, making strategic decisions about structure and content hierarchy to create a page that felt intuitive and shoppable. The challenge was replicating the functionality of an interactive tool through thoughtful design and content organization alone — making the page feel guided and personalized without the backend complexity.

The project was a close cross-functional collaboration. I worked alongside a copywriter, the site team, and the merchandising team to ensure the page was accurate, on-brand, and commercially sound — translating product knowledge into a clear, customer-friendly experience from end to end.