Back to School
Columbia Sportswear
Responsible for the creative look and feel of the campaign across site and email. Was able to branch out a little from the in-store signage guidelines and stuck to the given color pallet and also incorporated in studio photography.
Was in charge of the direction, worked with an illustrator and motion designer to help bring this fun concept to life.
The result was a successful, playful, and clean brand promotion.
Back to School Landing Page
Kids Landing Page Hero Feature
A couple of Back to School email treatments